Companies need to update their liquidity strategy to take account of the new financial environment. Suppressed lending appetites and low interest rates have characterised the ‘new normal’ since 2008 and created a paradigm shift, which both banks and corporates have yet to fully absorb. They face a financial landscape that is the polar opposite of the pre-crisis environment, with negative interest rates and cash deposits that cost money to maintain. They must also contend with a host of new environmental and regulatory factors, as well as liquidity shortages and volatility